Effective communication — making a difference.
The Center for Strategic Research and Communication (CSRC) is a 501 (c) 3, nonpartisan, nonprofit organization that helps its beneficiaries create successful social change initiatives through effective strategic planning, market research, branding, message and materials development, and testing and training.
Strategic Public Relations
The Center is pleased to announce the publication of Barbara Diggs-Brown's most recent book, Strategic Public Relations: An Audience-Focused Approach. It is an excellent tool for guiding your strategic communication efforts. With particular emphasis on audience research, the book presents numerous examples that help with communication in the education field; many strategies, tactics and case studies; and highlights the importance of ethics throughout.
Our Approach to Business and Philanthropic Initiatives
CSRC has firsthand experience identifying national and community needs that can benefit from philanthropic efforts and the expertise to manage the challenge of aligning these needs with business models and strategic goals. Effective philanthropic efforts are a two-way street – while working for the common good, businesses and benefactors benefit from the philanthropic relationship. CSRC ensures that philanthropic efforts result in measurable and sustained social change, while obtaining recognition, or other direct or indirect benefit for business.
What We Believe
In the marketplace of ideas – American and international – many voices
are heard on the crucial issues and policies that affect society. Some
voices are better heard than others because they possess the resources
to amplify their voices. Others are scarcely heard at all.